According to the article, Google’s conventional search engine would continue to be provided at no cost, while advertisements would persist in running alongside search results, even for subscribers.

The potential implementation of premium features driven by generative artificial intelligence (AI) in Google’s search engine is under consideration.

This move would signify the first instance in which a fundamental Google product is restricted to paid access. Nevertheless, the unrestricted search experience accompanied by advertisements will remain accessible.

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The internet giant is considering incorporating AI-powered search functions into its premium subscription services, as reported by the Financial Times on April 3. These services currently provide access to the company’s new Gemini AI assistant in Gmail and Docs.

Google mostly depends on advertising as a means of generating revenue. The organization now provides a range of options, including the Gemini AI assistant integrated into Gmail and Docs.

Nevertheless, the present subscriptions do not contribute to the improvement of the search experience. Google Search, the primary offering of the corporation, has been provided at no cost since its inception in the early 2000s. Nevertheless, the technology corporation may be investigating other methods of generating revenue.

According to the article, Google’s conventional search engine would be available at no cost, and advertisements would persist in appearing alongside search results, even for subscribers.

In light of the current AI rivalry, several technology businesses have endeavored to provide more items to the market.

Google initiated a pilot of its artificial intelligence (AI)-powered search service, which integrates personalized storylines with online connections and advertisements. However, there is a delay in incorporating features from the experimental “search generative experience” into the core search engine.

Nevertheless, AI inquiries need a greater amount of computational resources, resulting in higher costs as compared to ordinary queries. Hence, the potential profitability of Google’s provision of its “Search Generative Experience” without charge may be questionable.

A Google spokeswoman said that the business does not have any intentions to provide a search experience without advertisements. 

We are not currently developing or considering an ad-free search interface. Similar to previous instances, we will persist in developing novel, high-quality functionalities and services to augment our subscription offers across the Google platform.

Google introduced a new premium level to its consumer subscription service in February, giving users access to its most recent AI model, Gemini.

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Subscribers to Google One AI Premium have the ability to use the sophisticated Gemini chatbot and utilize the generative AI model on widely used platforms like Gmail and Google Docs.

Google, a company widely acknowledged for its role in advancing the technology that underlies the present boom in artificial intelligence (AI), is now engaged in a competitive landscape with two significant entities in the industry: OpenAI, the creator of ChatGPT, and Microsoft, a backer of ChatGPT.

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